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BuzzFeed: The Superhero of the Email Newsletter
There’s a great scene in the classic comic book Watchmen in which a brainiac superhero gazes at a floor-to-ceiling bank of television sets — each broadcasting a different channel — so that he may...
View ArticleDoes Social Media Really Work? 5 Take-Aways from our June Luncheon
IABC St. Louis’ June luncheon drew professionals from a wide variety of industries and experience levels. One thing everyone had in common was the desire to understand whether Social Media really can...
View ArticleLocal vs. Global Approaches to Facebook: A Challenge for Global Companies
by Jonas Klit Nielsen Historically, most global companies have not executed global marketing campaigns. They have created brand campaigns that either follow standardized global brand guidelines or...
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Does Social Media Work Anymore?
Social Media was the darling starlet of the marketing world, but as time and technology move on, people have begun to wonder if the luster has worn off. CMOs have questioned its role in the marketing...
View ArticleA Tale of Sweet Success, a recap
The iconic Tim Hortons restaurant and brand took St. Louis by storm in recent years. So much so that the fanfare eruption on social media even caught the attention of traditional media outlets like the...
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Why industry recognition matters
with Annie Rzepecki of Willis Towers Watson Every year, IABC St. Louis recognizes our local communication rock stars. But receiving a coveted St. Louis Quill Award means more than a handsome plaque to...
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8 tips for entering the IABC St. Louis Quill Awards
Entrants and judges weigh in on the IABC St. Louis Quill Awards and offer these quick tips to entering and winning! Be clear. While the judges are communications professionals, they may not be in the...
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Cast a spell on your career: Why individual recognition matters
Professional communicators are submitting their work for PRESTO! Celebrating Magical Communications, the 2016 IABC St. Louis Quill Awards presented by Willis Towers Watson. As entrants gather samples...
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